USING ALTMETRICS AS A NEW MEASURE OF HOSPITALITY MANAGEMENT FACULTY PRODUCTIVITY AND SCHOLARLY IMPACT

Abstract

Quantifying faculty productivity has been of interest since the creation of the Journal Impact Factor.  With the electronic age, copious documents can be analyzed to calculate the h-index, which assesses the productivity and impact of the citation.  Changing generational characteristics have increased the use of third-party websites and their emerging role in disseminating research justify this pilot study examining the application of altmetrics along with h-index scores to assess Hospitality Management faculty productivity.  Findings corroborated the positive correlation between h-index and program recognition and altmetric score.  A range of penetration rates regarding altmetric events among hospitality management faculty was found.